Smallshock

A splash page is a decorative page that appears when you visit the home page of a web site, and you have to click through them to get to the rest of the site’s content.

While their purpose seems to be to add artistry to a site, splash pages are most successful in annoying a visitor and keeping them from your content.

A splash page example I can point to is that of my veterinarian, the Gentle Care Animal Hospital. I love my vet’s web site. It has great content, a clean design and simple navigation. The only thing that annoys me is the splash page that shows up when I first visit the web site’s home page. It’s cute, but completely unnecessary.

Your web site will serve many purposes: to educate, to sell, to promote, act as a resource, and so on. A visitor to your site might want to come in, get your phone number and leave. The whole visit should take a few seconds for something like that. Splash pages hinder that experience.

Resist the urge to add a splash page to your web site. Your visitors will appreciate it.