Be careful when choosing domain names
When choosing a domain name for your web site, it’s a good idea to look at how it reads as objectively as possible.
Take these examples:
- TheTriplex.com - A cinema in Barrington, Mass.
- WhoRepresents.com - Find agents that represent celebrities
- TherapistFinder.com - A therapist lookup service for counseling
They seem innocuous enough, but the mind is funny and eyes aren’t always as reliable as we’d like them to be. When you put a domain name in the address bar and press enter, most browsers will automatically change the letters to lower case, at least in the part of the domain name itself (to the end of .com, .net, .org, .etc).
TheTriplex.com can look like TheTripleX.com (a very different kind of theater), WhoRepresents.com to WhorePresents.com, and TherapistFinder.com can look like TheRapistFinder.com.
It might be a good idea to get a second, maybe even a third set of eyes on your prospective domain name before you purchase. Unless, of course, a web address with dual meaning is what you’re trying to do.
Like PenIsland.net, for example.